Why IT Breaks During a Hiring Surge (And How to Fix It)

Growth is supposed to feel good. You’ve won the clients, you’ve gotten the budget approved, and you’re finally adding headcount. And then, just weeks into the hiring surge, one of your new hires sends you a Slack message: “Hey‚ I still can’t get into [the CRM / the ERP / the whatever].”

You check with IT. They’re aware. They’re working on it. There are a lot of new people right now.

This is one of the most predictable failure patterns in business technology, and it happens at companies of every size from 30-person startups adding their first team to 500-person firms opening a second office.The root cause is almost never the people in IT. It’s the way IT is structured. And once you understand what breaks IT and why, fixing it becomes a lot more straightforward to fix.

What Actually Breaks (and When)

IT doesn’t fail randomly during a hiring surge. It fails in specific, predictable ways and usually in the same sequence, at the same points in the onboarding process.

The Provisioning Backlog

Every new hire needs account access. Email. The core business applications. The VPN. The project management tool. The CRM. The communication platform. The industry-specific software. Depending on your stack, that’s anywhere from 8 to 80 separate accounts, each requiring a manual action by someone in IT.

When you’re hiring one or two people a month, this is manageable. When you’re onboarding a cohort of 10 or 15 at once, you’ve just created a 150-to-300-item manual task list that didn’t exist last week. Your IT team didn’t get bigger when your hiring plan did.

The result: provisioning gets batched. Not everything gets set up before day one. New hires spend their first day, and sometimes their first week, waiting for access.

The Role-Access Mismatch

Even when accounts get created on time, they often get created wrong. Manual provisioning relies on whoever is doing the setup knowing what a specific role actually needs access to. That knowledge lives in someone’s head or a spreadsheet, but not in a system.

The wrong template gets applied. The new marketing manager gets the same permissions as the last marketing coordinator. The new finance analyst gets access to systems she doesn’t need and misses one she does. These mismatches aren’t caught until someone asks why they can’t do something, or worse, until a security audit surfaces over-provisioned accounts six months later.

The Equipment Delay

Hardware has a lead time problem that software doesn’t. A laptop needs to be ordered, received, imaged with your security configuration, and shipped or handed of. This is typically a two-to-three-week process if everything goes right. When a hiring decision is made late, or the request doesn’t get submitted until an offer is accepted, the timeline doesn’t work.

New hires show up without a computer. They borrow a colleague’s device. IT scrambles to find something in inventory that may or may not have current software. The employee’s first impression of your company is that you didn’t care to be ready for them.

The Offboarding Residue

Hiring surges eventually end. Sometimes they reverse. And when someone leaves during or after a growth period, the same manual process that struggled to get them set up now has to undo everything. Accounts that don’t get deprovisioned promptly are a security liability, and in regulated industries, they’re a compliance liability.

A company that grew from 80 to 130 employees in 18 months and then had some attrition can easily have 10 to 15 orphaned accounts sitting in various SaaS applications: people who left six months ago but still have active credentials.

Why IT Teams Aren’t the Problem

Most IT administrators who are overwhelmed during a hiring surge are competent, hardworking people who are simply dealing with a process problem. Manual provisioning is slow not because the people doing it are slow, but because the process requires human attention for every step of every new hire.

When your IT team is managing 12 new hires at once plus normal helpdesk volume, triage is inevitable. Something doesn’t get done on time. That’s not a people failure. It’s a capacity model that doesn’t scale with growth.

The companies that handle hiring surges without IT breakdowns aren’t doing it with better IT people. They’re doing it with a different kind of process.

Via AI Flow Conditional Access

What a Fixed Version Looks Like

The companies that solve this problem consistently have one thing in common: IT provisioning is triggered by your HR system, not by a manual request.

Here’s what that means in practice.

When a new hire record is created in your HRIS (i.e., your system of record for people)‚ that event automatically kicks off a structured workflow in your IT platform. The role associated with that hire maps to a predefined access template: the exact set of applications, permissions, and security policies appropriate for that job function. Accounts get created. Licenses get assigned. Your identity provider gets updated. The device order gets queued.

By the time IT sees it, the routine work is already done. IT’s job becomes exception-handling: reviewing edge cases, approving access outside the template, handling requests that don’t fit the standard workflow. The 150-item manual task list becomes a short list of things that actually require human judgment.

For equipment, the same trigger creates a device order and kicks off the imaging and configuration workflow automatically the moment the hire record is created. Two to three weeks of lead time means you need two to three weeks of advance notice. When the system creates the order automatically at the point of hire, you have that notice. When a human has to remember to submit a form, you often don’t.

For offboarding, termination in the HRIS triggers the reverse: immediate deprovisioning across all connected applications, device return initiated, access logs closed. The accounts don’t linger because there’s no human step that can be delayed or forgotten.

The Numbers Are Hard to Ignore

The math on manual vs. automated IT onboarding is worth doing explicitly.

A typical manual onboarding process, which includes accounts creation, device ordering and configuration, access verification, new hire orientation on their setup‚ takes 4 to 8 hours of IT staff time per person. At a fully loaded IT staff rate of $100 to $150 per hour, that’s ~$750 per new hire, just in IT labor.

For a company hiring 60 people in a year, that’s ~$40,000 in IT labor on new hire setup alone. That’s before counting the helpdesk tickets generated by the mistakes, the productivity lost by employees who couldn’t work on day one, and the security exposure from access that wasn’t provisioned or deprovisioned correctly.

Automated onboarding, run through a platform connected to your HRIS, reduces IT labor per hire by 60 to 80 percent. The savings accumulate fast. More importantly, the errors‚ the mismatched access levels, the late equipment, and the orphaned accounts‚ largely disappear.

What to Look for in a Solution

Not all IT automation is the same. If you’re evaluating options, here’s what matters:

  • HRIS integration is non-negotiable. The trigger for IT provisioning must be a real-time event in your HR system, not a form someone fills out. If the two systems aren’t connected, the delay and manual handoff come back.
  • Role-based access templates need to be configurable. Your company has roles that don’t look like anyone else’s. The platform needs to let you define exactly what each role gets and enforce it consistently, every time.
  • The system needs to handle the full lifecycle, not just onboarding. Promotions change access needs. Transfers between departments do too. Offboarding has to be as automated as onboarding, or you’ve only solved half the problem.
  • Reporting and audit trails matter. In a regulated industry, you need to be able to demonstrate that access was granted correctly and revoked promptly. A system that acts but doesn’t log is a compliance problem waiting to happen.

 

How Montra Handles This

Montra built the Via platform specifically for companies experiencing this kind of growth. Via connects directly to your HRIS and identity provider to automate the full employee IT lifecycle from a single place.
When your HR team creates a new hire record, Via reads it, maps the role to your access templates, provisions accounts across your connected applications, queues the device order, and updates your identity policies automatically, before the first human in IT is even aware of the hire.

When someone leaves, Via initiates immediate deprovisioning, triggers the device return workflow, and closes out the access logs with a full audit trail. For Atlanta-area companies that are growing fast‚ hiring 20, 50, or 100 people a year‚ Via is the reason IT doesn’t become the bottleneck. The provisioning scales with your headcount because it’s automated. The 10th hire in a month takes the same amount of IT labor as the first: almost none.

If your company is heading into a growth phase and you’re already feeling the strain on your IT team, this is the right time to look at what automated onboarding actually looks like in practice. We’re happy to walk you through it.

Montra Technologies is an Atlanta-based managed service provider and IT automation company. We help mid-market companies manage workforce technology, device lifecycle, SaaS access, and security compliance through our Via platform‚ built for scale and powered by agentic AI. Named to the Inc. 5000 two consecutive years and recognized by Channel Futures as an MSP 501 company.

See how Via can handle onboarding automatically for you.

What Agentic AI Means for Your IT

If you’ve heard an IT company claim they use “agentic AI” and wondered what that actually means in practice ‚ you’re not alone. The phrase is everywhere right now, but most explanations stop at the buzzword and never get to what does it do, and why you should care.

The answer: agentic AI, applied to IT management, means your IT systems act instead of wait. Instead of a human IT administrator triggering every provisioning task, access change, or device assignment, an AI-powered system monitors your business systems, detects what needs to happen, and executes it automatically‚ without a delay, and without a mistake caused by someone copy-pasting the wrong name into a form.

This is a fundamental shift in how managed IT services work. And for growing companies in Atlanta and beyond, it’s the difference between IT that scales with your business and IT that becomes a bottleneck every time you hire, promote, or offboard someone.

What “Agentic” Means

Traditional software is reactive. You log in, you click a button, something happens. AI-assisted software is helpful but still human-initiated. It suggests the next step, but you still take it.

Agentic AI is different. An agentic system has a goal, monitors for conditions, makes decisions, and takes actions independently. In an IT context, that looks like this:

Your HR system records a new hire starting in two weeks. Your agentic IT platform reads that signal, determines what applications, devices, and access levels that role requires, cross-references your security policies, and begins provisioning everything automatically in the background, days before the employee walks in the door.

No IT ticket. No manual checklist. No back-and-forth between HR and IT. The system acted.

Why This Matters More Than You Think

Manual IT management has a hidden cost most companies don’t fully measure, and it shows up most clearly in the requests that seem simple but never are. Consider what happens when someone submits a help desk ticket asking for temporary access for an executive while she’s on vacation:

  • The ticket sits in the queue until an IT admin gets to it
  • The admin reads the request and tries to figure out what it actually means: which systems, which dates, what level of access — then emails back to clarify and waits
  • Once the details are sorted, the admin manually edits the conditional access policies in Entra ID or Active Directory, scoping permissions by hand
  • Nobody sets an end date — because that requires a separate reminder, a separate task, a separate manual step
  • The executive returns from vacation. The access is still open. It stays open for weeks.
  • A security audit flags the over-provisioned account. IT spends another hour cleaning it up. A compliance incident gets logged.

A single routine request, the kind that comes in a dozen times a week at a growing company, consumed 3 to 6 hours of IT staff time, introduced real execution risk, and still ended with an error.

Agentic AI handles the entire sequence differently. When the Via AI sees that same ticket, it parses the request in seconds: who needs access, to which systems, for which dates. It sends a plain-language summary back to the requestor asking for confirmation. Once approved, it creates a scoped, time-bounded conditional access policy that activates on the start date, and automatically revokes on the end date, with a full audit trail. The requestor gets a notification. The ticket closes. The IT team never touches it.

That’s 10 times faster. And unlike the manual version, there’s nothing left to forget.

Via AI Flow Conditional Access
Where Agentic AI Is Already Working in IT Management

The most impactful applications of agentic AI in IT management today aren’t theoretical. They’re running right now inside well-managed companies.

Identity Lifecycle Automation

When an employee is hired, promoted, transferred, or terminated, their digital identity needs to change. New access granted. Old access revoked. Group memberships updated. Security roles adjusted. Done manually, this is tedious, error-prone, and often delayed, which creates real security exposure. Done with agentic AI, every identity change triggers automatically from your HRIS, with no human in the loop required.

Device Lifecycle Management

From procurement to deployment to refresh to retirement, a managed device goes through dozens of touchpoints over its lifespan. Agentic systems track where every device is, flag devices approaching end-of-life, automate imaging and configuration before deployment, and initiate return-materials-authorization (RMA) workflows when something breaks ‚all without an administrator manually tracking spreadsheets.

SaaS Access Reconciliation

The average company uses 80+ SaaS applications. Keeping track of who has access to what‚ and making sure terminated employees lose that access immediately‚ is nearly impossible to do manually at scale. Agentic IT management reconciles your active employee roster against your SaaS application access lists continuously, surfacing orphaned accounts, over-provisioned users, and compliance gaps automatically.

Security and Compliance Monitoring

Agentic systems can monitor policy compliance across your device fleet and user accounts in real time, alerting on deviations before they become incidents. When a device falls out of patch compliance or a user’s MFA configuration lapses, the system flags it‚ or in many cases, remediates it without waiting for a quarterly audit.

The Difference Between AI-Assisted and AI-Powered IT

It’s worth drawing a clear line here, because not all IT vendors who use the word “AI” mean the same thing.

AI-assisted IT means a human IT administrator uses AI tools to work faster, maybe a chatbot that helps write runbooks, or a dashboard that uses machine learning to surface anomalies. The human is still in the loop for every action.

AI-enabled IT is agentic AI‚ which means the software itself is the actor. The platform monitors conditions, makes decisions within defined parameters, and executes actions. The human sets the rules, reviews exceptions, and is only called upon for high risk actions. The system handles everything that fits within those rules, which is the vast majority of day-to-day IT operations.

For most growing companies, the distinction matters enormously. If your MSP is using AI to help their team work slightly faster, you’re getting marginal improvements. If your IT platform is agentic ‚Äî acting on your behalf continuously ‚Äî you’re getting a fundamentally different level of service.

What This Means for Atlanta Businesses Specifically

Atlanta is consistently one of the fas growing cities in teh US for small businesses. The companies winning here are in FinTech, healthcare, management consulting, enterprise SaaS, and cyversecurity. Businesses in these sectors are adding headcount quickly, often expanding into new offices or geographies, and operating in environments with regulatory and compliance requirements.

That growth creates pressure on IT. More hires mean more provisioning. New offices mean new device deployments. Compliance requirements mean constant policy enforcement. And every one of those tasks, done manually, adds to the IT backlog.

Agentic AI-powered IT management is built for this environment. It doesn’t get slower as you grow. The automation scales linearly with your headcount. The 10th hire is as well-provisioned as the 100th hire. The 50th offboarding is as thorough as the first.

Montra is headquartered in Atlanta and built the Via platform specifically for companies operating in this kind of high-growth, compliance-aware environment. We’ve seen firsthand what happens when a 50-person company tries to manage IT the same way it did at 20 people ‚ and we’ve built the automation to prevent it.

What to Ask Your MSP About AI

If you’re evaluating a managed service provider and they claim to use AI, here are five questions worth asking:

  1. Is the AI taking actions or just making suggestions? An agentic system acts. A reporting dashboard doesn’t.
  2. What triggers an automated action? The answer should be a specific business event, like a new hire in the HRIS, a device check-in failure, or a SaaS license anomaly.
  3. What’s the human review process? Good agentic IT has guardrails. That is things the system does automatically within policy, and things it flags for human review. Ask where the line is.
  4. Can you show me the automation? Any MSP with real agentic AI can demo it running. If the answer is a slide deck or a video, keep moving.
  5. How does it integrate with my HRIS and identity provider? Agentic IT needs to connect to the systems that contain your sources of truth: your HR system and your Identity Provider, and your device management platform.

The Bottom Line

“Agentic AI” is a real capability today. It’s not a dream as long as it’s implemented correctly. For IT management, it means moving from a world where IT administrators manually execute every routine task to one where AI executes the routine automatically and IT administrators focus on architecture, exceptions, and strategy.

For growing companies, it means IT that doesn’t become a bottleneck as you scale. For leadership, it means fewer surprise IT failures and more predictable operations. For security and compliance teams, it means continuous enforcement rather than periodic audits.

Montra is one of the first and only managed IT service providers that has deployed a genuinely agentic platform and deployed it for Atlanta-area companies managing real growth. If you want to see what that looks like in practice, we’re happy to show you.

Montra Technologies is an Atlanta-based managed service provider (MSP) and IT automation company. We help mid-market companies manage workforce technology, devices, SaaS access, and security compliance through our services and Via platform, which is powered by agentic AI and built for scale. Named to the Inc. 5000 two consecutive years and recognized by Channel Futures as an MSP 501 company.

Best IT Management Firms in Atlanta: What to Look For

A practical guide for Atlanta businesses evaluating managed IT service providers

Atlanta’s technology sector is one of the fastest-growing in the country. With over 900 IT support providers operating in the metro area, choosing the right IT management company is one of the most consequential technology decisions your business will make. The wrong partner can cost you time, money, and security, while the right one can become a strategic asset.

This guide is written for executives, operations leaders, and HR directors at Atlanta-area companies who are evaluating managed IT service providers (MSPs) — whether for the first time or because an existing relationship isn’t working. We cover the criteria that matter, the red flags to watch for, and the questions you should ask before signing anything.

What Is an IT Management Company, and Do You Need One?

An IT management company — also called a managed service provider or MSP — takes responsibility for some or all your company’s technology operations. This can range from basic help desk support to full lifecycle management of your devices, employee identities, SaaS applications, security, and compliance.

You likely need one if:

 

  • Your internal IT team has too much to do to handle everything your business requires
  • You’re growing fast and onboarding new people is becoming a bottleneck
  • Employees are waiting too long to get devices, access, or support when they join or change roles
  • You’ve had a security incident or are concerned about having one
  • You need to pass a compliance audit (HIPAA, SOC 2, PCI, etc.) and need to support to complete that
  • Or you just have that nagging feeling that you don’t know what you don’t know regarding your IT and security
The Best In IT Management

The Atlanta IT Market: What You’re Navigating

Atlanta has a deep talent pool and a competitive MSP market, but that also means significant variation in quality. A few things to know before you start evaluating:

Size and stability matter. Many smaller IT shops have been acquired by private equity firms in recent years. While some acquisitions improve service, many result in staff turnover, service degradation, and an account rep who doesn’t know your business. Ask how long the company has been under current ownership and management.

“Break/fix” is not managed services. Some companies present themselves as MSPs but primarily respond to problems after they happen. True IT management is proactive — monitoring, patching, identity governance, and lifecycle management happen continuously, not when something breaks.

Atlanta’s geography requires local presence. If you have offices or employees inside the perimeter (ITP), in Buckhead, Midtown, or Downtown, or in key OTP corridors like Alpharetta, Sandy Springs, Duluth, or Marietta, verify your provider can actually reach you. Ask for specific on-site SLA commitments by location, not just a general metro-area claim.

Criteria for Evaluating an Atlanta IT Management Company

1. Technical Experience and Depth

Look for a company with demonstrable expertise on their website with engineers who have solved problems similar to yours. Key Questions:

  • What is the average tenure of their technical staff?
  • Do they have dedicated engineers or does every call go to a different person?
  • Can they show you case studies from companies your size and industry?

If your business uses Microsoft (and most do), Microsoft 365, Entra ID (formerly Azure Active Directory), Intune, and Defender expertise are baseline requirements. Ask specifically about each.

2. Industry Experience

IT management is not one-size-fits-all. A healthcare company has different compliance requirements than a law firm, which has different needs than a fast-growing tech startup. Look for a provider who has served companies in your industry and can speak to the specific challenges you face.

Industries with specific compliance requirements (healthcare, financial services, legal, government contractors) should prioritize MSPs with active clients in those sectors.

3. Automation and Modern Workflow

One of the clearest differentiators between a great MSP and a good one is how much manual work remains in their processes. When a new employee joins, does IT get notified by email and start manually creating accounts? Or does an automated workflow trigger the moment HR makes the change?

Automation matters for three reasons: it’s faster, it reduces errors, and it scales with your growth. If you’re hiring aggressively, a manual IT onboarding process will become a serious bottleneck. Ask any prospective MSP to walk you through exactly what happens step by step when a new hire starts on Monday. The answer will tell you a lot.

4. AI and Intelligent Tooling

The best IT management companies in 2026 are using AI and automation not just to market themselves, but to actually run better operations. This includes smart identity matching (automatically provisioning application access based on an employee’s role, department, and location), predictive device health monitoring, and AI-assisted security alerting that reduces noise and surfaces real threats.

Ask what AI capabilities are built into their platform, and ask for a demonstration. Vendors who are genuinely using AI can show you; those who are not will speak in generalities.

5. Security Credentials and Compliance Accreditations

Any MSP worth considering should be able to answer the following clearly and without hesitation:

  • Are you SOC 2 Type 2 certified? This means an independent auditor has verified their security controls — not just that they’ve filled out a questionnaire.
  • Can you sign a Business Associate Agreement (BAA) if we are subject to HIPAA?
  • What compliance frameworks do you actively support? (HIPAA, SOC 2, NIST, CIS Controls, FINRA, PCI, CMMC)
  • What does your own internal security posture look like?

An MSP that cannot clearly answer these questions about themselves is not positioned to help you with yours.

6. Geographic Coverage Across Metro Atlanta

Atlanta is large and traffic is notorious. Confirm specifically where your provider can deliver on-site support and what their SLA commitments are. Key areas to ask about: Midtown, Buckhead, Downtown, Perimeter/Dunwoody, Alpharetta, Sandy Springs, Roswell, Marietta, Duluth, Lawrenceville, and Peachtree City. If you have field locations or warehouses outside the core metro, ask about those explicitly.

A good benchmark: less than 4 hours for on-site response to critical issues within I-285, next business day for outer suburbs.

7. Pricing Transparency

Managed IT pricing in Atlanta typically runs $85 – $200 per user per month depending on the scope of services. Be skeptical of providers who won’t give you a ballpark without a lengthy sales process, and equally skeptical of providers whose pricing seems unusually low — that usually means something important isn’t included.

Look for tiered, clearly documented pricing that maps to actual service inclusions. Ask specifically: What is included at each tier? What triggers an overage or additional charge? What does onboarding cost?

8. Services Coverage: The Full Monty

A reactive help desk is the floor, not the ceiling. Modern IT management should cover:

  • Employee onboarding and offboarding (including device provisioning and SaaS access)
  • Device lifecycle management (procurement, imaging, deployment, monitoring, recovery, and retirement)
  • Identity and access management
  • SaaS application management
  • Security monitoring and compliance
  • End-user support

If a provider can only do some of these and you have to piece together the rest from other vendors, you’re adding complexity and risk rather than reducing it.

9. Approach: Proactive vs. Reactive

Ask any prospective MSP what percentage of their support tickets are proactively identified versus reactively reported by clients. The best providers catch most issues before you know they exist. If the answer is vague or they can’t give you a number, that’s a signal.

Also ask how they handle your technology strategy long-term: Do they offer annual IT planning? Quarterly business reviews? Or do they simply respond to what you send them?

Questions to Ask Before You Sign

About experience and stability:

  • How long has the company been in business under current ownership?
  • How long do your clients typically stay with you?
  • Can you provide three references from companies similar to ours in size and industry?
  • What is the average tenure of your technical staff?

About onboarding and offboarding:

  • Walk me through what happens when we hire someone new. What triggers who does what? How long does it take?
  • What happens the day an employee is terminated? How quickly is their access revoked across all systems? How do I know?
  • How do you handle device procurement and delivery for remote employees?

About device management and logistics:

  • What do you use to you remotely monitor and secure my devices?
  • Do you provide asset management software and services?
  • Are you able to proactively monitor device warranty information
  • Can I store spare devices securely with you?
  • Do you have processes for securely erasing and disposing of my old devices?

About security and compliance:

  • Are you SOC 2 Type 2 certified?
  • Can you sign a HIPAA BAA?
  • What security frameworks do your processes align with?
  • What happens if one of our devices is lost or stolen?
  • Have any of your clients had a security breach? What happened and what did you learn?

About technology and automation:

  • What platform do you use to manage identity and device lifecycle?
  • How much of your processes is automated vs. manual?
  • What AI capabilities are built into your service delivery?
  • Show me what your dashboard looks like for a company like ours.

About pricing and contracts:

  • What is fully included in your monthly per-user fee?
  • What triggers additional charges?
  • What does onboarding cost?
  • What are the contract terms and exit clauses?
  • Do you offer a free trial or pilot period?

About ongoing service:

  • Who is our primary point of contact?
  • What are your response time SLAs by issue severity?
  • How do you communicate planned changes or maintenance?
  • What does a quarterly business review look like with you?

What Good Looks Like: A Benchmark

The best IT management companies in Atlanta combine three things: enterprise-grade technology, automation- and AI-enabled service, and transparent business practices. They have clear pricing, proven compliance credentials, and can demonstrate how automation and AI make their service delivery faster and more reliable.

Take ourselves as an example. Montra Technologies is headquartered in Doraville, Georgia. We support local clients with locations from Peachtree City to Woodstock. Our AI agent handles many of our automated alerts as well as customer requests, which gives our clients faster and more service. Our Via platform automates identity and device lifecycle management by connecting directly to your HRIS and ATS. When HR adds a new hire, devices are assigned and application access is provisioned automatically. Montra is also SOC 2 Type 2 certified, HIPAA compliant, Inc. 5000-listed for two consecutive years, and a recipient of the 2025 TMC Future of Work Award. Our pricing is published transparently starting at $33/user/month, with plans that scale to full 24/7 SOC/SIEM coverage for regulated industries.

Responsive, AI-enabled, and secure – that’s what a high-quality Atlanta IT management company looks like in practice.

The Bottom Line

There are hundreds of IT management companies serving the Atlanta market. The difference between a good one and a poor one often isn’t visible until something goes wrong. Doing your homework upfront on credentials, automation capabilities, client retention, and pricing transparency, is the best investment you can make before signing a multi-year contract.

If you’d like to talk through your specific IT needs, Montra offers a free consultation with no obligation. Schedule a conversation here.

Montra Technologies is an Atlanta-based IT management company serving distributed workforces across the Atlanta metro area and throughout the US & Canada. Learn more at montra.io.

Montra Continues Growth and Moves Up the 2023 Inc. 5000

Montra Continues Growth and Moves Up the 2023 Inc. 5000

For the second year in a row, Atlanta-based Montra ranks among America’s Fastest-Growing Private Companies

ATLANTA, August 15, 2023 – Inc. revealed today that Montra ranks No. 1,399 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Notably, Montra, the leader in IT management-as-a-service, is among the top 200 software companies in the United States.

“We are thrilled to be recognized for the second year in a row on the Inc. 5000. We remain fiercely focused on providing our customers tools that meet specific needs in today’s distributed workplace market, and that translates into growth,” says Scott Ryan, CEO, Montra.

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.

“We’ll continue to re-invent remote IT management. No sector is free from the security, productivity and logistical challenges a distributed workforce brings. From onboarding/offboarding services, to device security and logistics, to field rollout and installation, to ensuring cybersecurity compliance, our goal is to become a seamless component of remote IT operations for any company who needs us,” says Ryan.

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23.

“Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires—is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.”

More about Inc. and the Inc. 5000

Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places.

 

About Montra

Montra is the leader in IT Management-as-a-Service which provides advanced remote IT management for today’s workplace. Montra is trusted by some of the world’s most recognizable brands which use our innovative platform to provide exceptional service automation and responsiveness. Montra’s platform is directly integrated with our customers’ other software for seamless, efficient, automated tracking of devices, regardless of location. Headquartered in Atlanta, Georgia, the company was founded by industry experts with decades of technology leadership. Recognized by Channel Futures as an MSP to Watch and listed on the Inc. 5000, Montra is a proud member of the ATDC at Georgia Tech. For more information visit www.montra.io or connect with us on LinkedIn or Twitter.

About Inc. 

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.

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The Basics of Unified Communications as a Service: A Crash Course for Business Leaders

As a business leader, you know that communication is key to success. But with so many unified communications solutions out there, it’s easy to get lost in the jargon. One acronym in particular that has been getting a lot of attention lately is UCaaS – or Unified Communications as a Service. If you’re not quite sure what UCaaS is, you’re in the right place. In this post, we’ll give you a crash course on the basics of UCaaS, so you can determine if it’s the right fit for your organization.

So, what exactly is UCaaS? Simply put, it’s a cloud-based platform that integrates multiple communication services into a single solution. These services may include voice and video conferencing, instant messaging, email, and even social media. The idea is to allow users to access all of their communication tools from one location, using any device. This is particularly useful for remote or mobile workers, who may need to communicate with colleagues and clients from various locations.

One benefit of UCaaS is that it’s typically delivered as a subscription service, which means you pay only for what you need. This makes it a cost-effective solution for businesses of all sizes. In addition, UCaaS providers typically offer robust security measures that ensure your data is protected. Since everything is hosted in the cloud, you don’t have to worry about maintaining on-premise hardware or software, which can be a drain on resources.

When it comes to choosing a UCaaS provider, there are a few things to consider:

End-User Ease of Use

First and foremost, make sure the UCaaS solution you choose is user-friendly and intuitive for your employees. You want to make sure they can easily access all of the features and services, without having to spend too much time learning how to use them.

The ease of use for end-users in a UCaaS solution cannot be overstressed. An intuitive, user-friendly interface significantly affects the adoption rate among employees, which, in turn, impacts the overall return on investment (ROI). A recent survey by Software Advice highlighted that nearly 67% of employees would be more likely to use unified communications tools if they were combined into a single application. This statistic underscores the importance of a seamless and integrated UCaaS platform for maximizing user adoption.

Moreover, according to a study by RingCentral, organizations noted a decrease in training time by 51% when implementing a UCaaS solution with an intuitive interface. This reduction in training time translates to cost savings and quicker deployment, allowing businesses to reap the benefits of UCaaS solutions sooner.

Prioritizing end-user ease of use can significantly advance user adoption, cut training costs, and boost the overall productivity of your workforce. Always request a trial or demo to evaluate the solution’s interface before making a decision.

Call Hand-off / Call Flipping

Call Hand-off, also known as Call Flipping, is a critical feature in UCaaS solutions. It facilitates continuity in communication, especially in today’s mobile and remote working environment. It enables users to switch calls between different devices seamlessly, without interrupting ongoing conversations.

For a business, this feature ensures that its representatives remain reachable and responsive, enhancing both internal collaboration and customer interaction. According to a study by Frost & Sullivan, businesses that enabled mobile applications for their employees observed a 40% increase in productivity.

Moreover, a survey conducted by Salesforce revealed that 71% of salespeople believed that their company’s mobility leads to improved customer service. These salespeople were able to respond to customer inquiries promptly, leading to increased customer satisfaction and loyalty.

The growing importance of call hand-off is further underscored by the rising remote work trends. A recent report from Global Workplace Analytics estimates that 25-30% of the workforce will be working from home multiple days per week by the end of 2021. This widespread shift towards remote work amplifies the need for call hand-off capabilities in a UCaaS solution, aiding seamless communication regardless of the employee’s location.

In essence, the call hand-off feature in a UCaaS solution links multiple devices under one unified system, ensuring that important calls are never missed and communication remains fluid and uninterrupted. It is a crucial element that boosts workforce productivity and customer service effectiveness, making it a must-have feature when selecting a UCaaS solution.

SMS Support

The inclusion of SMS (text) support in a UCaaS solution significantly enhances the versatility and reach of your business communications. SMS empowers businesses to engage with clients and employees through a medium that boasts response rates. A report by Gartner highlights that SMS response rates are 295% higher than phone call response rates.

Furthermore, the incorporation of SMS support in a UCaaS solution aligns with the mobile-centric behaviors of modern consumers. Given the ubiquity of smartphones, this feature ensures that your business can reach customers, partners, and employees anytime, anywhere, through a medium that they frequently use and respond to. According to a report from Statista, there were 6.4 billion smartphone users worldwide in 2021, and this figure is projected to increase to 7.5 billion by 2026.

In summary, SMS support in a UCaaS solution is a critical feature that extends the reach and effectiveness of business communication, catering to the mobile-centric lifestyle of today’s global population. It bolsters customer engagement, enables timely notifications, and complements other communication channels, making it an essential element of a comprehensive UCaaS solution.

Auto-Attendant/IVR

Auto-attendant, also known as Interactive Voice Response (IVR), is another essential feature of a comprehensive UCaaS solution. As a virtual receptionist, it directs incoming calls to the appropriate department or individual, enhancing the efficiency of your communication system. Not only can this feature manage high call volumes, but it also provides 24/7 service, ensuring your customers can interact with your business at any time. A study by Call Centre Helper found that 91% of customers said they would use an IVR system if it was reliable and met their needs.

Furthermore, an effective IVR system can manage multiple language preferences, thus broadening your customer engagement. Through speech recognition and touch-tone technology, IVR can solve routine customer queries, schedule appointments, and perform other customer service functions, thus freeing your staff to focus on more complex tasks.

Finally, a report by Accenture states that automation technologies, such as IVR, can save businesses up to $8 billion annually as they reduce labor costs and increase efficiency. The importance of the Auto-Attendant/IVR system for a UCaaS solution cannot be overstated, due to its potential to optimize communications, increase customer satisfaction, and yield substantial cost saving.

Advanced Call Routing

According to a survey by Software Advice, 48% of customers think that the most frustrating aspect of a customer service call is being transferred multiple times before reaching the right person. Advanced call routing is a critical feature of a robust UCaaS solution that ensures efficient communication within your organization.

Advanced call routing allows incoming calls to be directed to the right person or department promptly, reducing wait times and improving customer experiences. It operates based on pre-set rules, such as the time of the call, the caller’s number, or the selected options in an interactive voice response (IVR) system.

In a modern business environment where timely response can be a game-changer, advanced call routing helps to streamline communication, enhance customer satisfaction, and ultimately, bolster your business performance. A study by Fonolo, an industry leader in cloud-based call-back solutions, suggests that businesses can lose up to $75 billion annually due to poor customer service, including inefficient call routing.

By seamlessly directing callers to the right person or department, businesses can minimize customer frustration, improve service efficiency, and prevent potential revenue loss.

AI-powered Analytics and Reporting

Adapting AI-powered analytics and reporting into your UCaaS system offers immense value to your business. With AI, the system can process vast amounts of data to generate detailed insights into call patterns, caller behavior, and usage trends. The advanced analytics provide deeper insights into customer experience, caller sentiment, peak call times, call duration, call abandonment rates, and more. This AI-driven approach enables businesses to make informed decisions, optimize resources, and enhance overall customer satisfaction.

For instance, a Gartner report reveals that companies leveraging AI in their analytics witnessed a 45% increase in operational efficiency. It further states that AI-driven insights could reduce call handling time by 30%, significantly improving customer satisfaction. AI-enhanced reporting also offers predictive analytics, which can forecast future call volumes or potential issues, allowing businesses to proactively address them. Hence, integrating AI-powered analytics and reporting in your UCaaS solution can unlock new avenues for business growth and customer satisfaction.

Integrations

Lastly, you’ll want to make sure that the UCaaS solution integrates seamlessly with any other existing tools and applications your organization is using. This will ensure that you don’t have to invest time and money into integrating disparate systems and will ensure a smooth transition.

The ability of a UCaaS solution to integrate smoothly with pre-existing tools and applications cannot be overstressed. This aspect of UCaaS directly affects workflow efficiency, streamlining of processes, and overall productivity. According to a study by RingCentral, 69% of workers waste up to 60 minutes a day navigating between apps, which accounts for 32 days of lost productivity per year.

Hence, the UCaaS solution you select should offer integrations with commonly used applications like CRM systems (Salesforce, Zoho, etc.), productivity tools (Microsoft Office 365, Google Workspace, etc.), and task management platforms (Asana, Trello, etc.). By integrating UCaaS with these platforms, businesses can improve cross-functional collaboration, enhance customer service, and optimize business operations.

Always inquire about potential integrations and confirm their compatibility with your existing systems to minimize disruptions and productivity loss while delivering a unified and efficient communication experience.

Webchat Integration

Webchat integration is a pivotal feature of a comprehensive UCaaS solution. It provides an immediate, convenient, and user-friendly platform for customers to connect with businesses. Real-time web chat support is an effective way to enhance customer service, boost sales, and improve customer satisfaction. It’s a vital communication channel that aligns with the expectations of today’s digital-savvy consumers, who demand efficient, swift, and seamless interactions with businesses.

Several studies underscore the importance and effectiveness of web chat in improving customer service. A report by Forrester Research found that 44% of online consumers state that having questions answered by a live person during an online purchase is one of the most important features a website can offer. Moreover, a study by eMarketer revealed that 63% of customers were more likely to return to a website that offers live chat.

Furthermore, according to a report by ICMI, website visitors who engage with your company via live chat are worth 4.5 times more than visitors who don’t. This data highlights the potential of web chat in not only improving customer service but also driving sales and revenue growth.

In conclusion, webchat integration in a UCaaS solution bridges the gap between businesses and customers, providing a platform for real-time, efficient, and convenient communication. The data-driven benefits of web chat – improved customer satisfaction, increased sales, and higher customer retention rates – make it an essential feature in a UCaaS solution.

Reliability and Quality of Service

Another critical factor to consider is the reliability and quality of service provided by the UCaaS vendor. Downtime in communication services could cause significant disruptions in your business operations. As such, you want a provider that guarantees a high uptime percentage—ideally, 99.9% or better. A 2019 study by Nexmo established that 92% of businesses believe the quality of voice calling is a dominant factor in customer satisfaction.

Reliability is a pivotal factor when selecting a UCaaS solution. In a world where businesses are increasingly reliant on digital communications, any downtime can have significant implications. A study from Gartner estimates the average cost of IT downtime at around $5,600 per minute. Considering these high stakes, it’s crucial to choose a UCaaS provider that guarantees a high uptime percentage, preferably 99.999%.

Apart from uptime, the reliability of a UCaaS solution also pertains to the quality of the call and video. A research study conducted by Tech.co found that poor call quality could cost a company up to 29% of its customers. Therefore, it’s essential to select a UCaaS solution that ensures crisp, clear call and video quality, with minimal latency or distortion.

Lastly, consider the provider’s disaster recovery capabilities. In unexpected events like a power outage or natural calamity, a robust disaster recovery plan can ensure business continuity. According to a report from Uptime Institute, 60% of companies that experience a data loss will shut down within six months. Hence, an effective UCaaS solution should feature strong disaster recovery capabilities to safeguard your communication data.

Scalability

Scalability refers to the capacity of a UCaaS solution to grow or shrink based on your business needs. As your organization expands, you may need to add more users, features, or communication channels. A scalable UCaaS solution can accommodate this growth without substantial changes to the core system, thereby saving cost and reducing potential disruptions. According to a 2021 report by Metrigy, businesses that leverage scalable UCaaS solutions improve their ROI by 61%.

Scalability is an essential trait in a UCaaS solution, enabling businesses to adjust their communication infrastructure according to their needs. Whether it’s expanding with a growing workforce or incorporating new features, scalable UCaaS solutions offer businesses the flexibility they need to adapt and flourish.

Hybrid work can also be enabled by good scalability. A 2020 report by Synergy Research Group, found that UCaaS adoption increased by 26% that year. The primary driver behind this surge was the swift transition to remote work in the wake of the COVID-19 pandemic – growth enabled by scalable UCaaS solutions.

In summary, the scalability of a UCaaS solution boosts business agility, provides cost efficiencies, and supports seamless growth trajectories. It allows the organization to remain responsive to changing business conditions, ensuring communication infrastructure is never a restrictive factor in business expansion and evolution.

Support

Exceptional customer support is a critical aspect of any UCaaS solution. Businesses must ensure they select a provider that offers consistent, reliable, and timely support to ensure that their communication systems run smoothly. Whether it’s technical issues, service inquiries, or system upgrades, robust customer support is essential to maintaining high-quality, uninterrupted communication.

Good vendor support includes 24/7 customer service, dedicated account management, and regular updates and maintenance. A survey by BetterCloud in 2020 revealed that 72% of businesses value vendor support as a critical factor when choosing cloud services.

Comprehensive, responsive, and efficient customer support is essential for the successful implementation and ongoing operation of a UCaaS system, significantly impacting customer satisfaction and long-term business success.

In Conclusion

At the end of the day, UCaaS is an innovative solution that can help businesses of all sizes improve collaboration, reduce costs, and simplify operations. It’s important to keep in mind that UCaaS is not a one-size-fits-all solution. A leading provider can be a great fit for many organizations, it may not be the best choice for everyone. It’s important to evaluate your specific needs and goals, and to work with a provider who can help you identify the right solution for your organization.

By understanding the fundamentals of UCaaS and working with a knowledgeable provider, you can ensure that your organization is equipped with the communication tools it needs to succeed in today’s fast-paced business world. If you’d like to learn more about UCaaS and how it can benefit your organization, contact us today. Our team of experts is here to answer any questions you may have and help you find the perfect UCaaS platform for your business.